Wire fraud prevention company CertifID is expanding its footprint in the real estate transaction process, rolling out new tools to simplify and secure the closing experience from payoff ordering to digital payments.

The company announced on Tuesday that it has enhanced its platform to cover more of the operational workflow surrounding real estate closings, not just the wire verification and identity protection services for which it is best known.

The move signals CertifID’s ambition to evolve from a point-solution provider of fraud prevention into a more comprehensive closing management platform.

Closing the gaps that create fraud risk

CertifID built its reputation around combating business email compromise and wire fraud in real estate transactions, a growing issue that has cost buyers and sellers hundreds of millions of dollars over the past decade.

Now, the company is expanding into adjacent parts of the closing process that often involve multiple vendors and systems — friction points that can create inefficiencies and security gaps.

“We’ve always been laser-focused on building the best fraud prevention in real estate, and now we’re addressing the gaps in the title process that create risk in the first place,” Tyler Adams, CEO and co-founder of CertifID, said in a statement.

The newly expanded platform includes AI-powered mortgage payoff ordering designed to automate communication with lenders and reduce manual processing time. 

It also features integrated document workflows, including eSignature functionality via tools such as DocuSign, enabling closing teams to manage documents in a single secure environment. 

In addition, the platform supports digital earnest money and closing payments, with options for ACH transfers, wire payments and instant payment methods.

According to the company, the payoff ordering feature can save closing teams an average of eight to 10 minutes per transaction. CertifID also said each payoff ordered through its system includes up to $5 million in insurance protection.

Where handoffs create exposure

In many real estate transactions, title companies, lenders, attorneys, and agents rely on separate systems for identity verification, payoff requests, document signing, and funds transfer. That fragmented workflow can create operational inefficiencies and introduce additional points of vulnerability for fraud.

By consolidating more of those functions onto a single platform, CertifID says it aims to reduce the risk that arises when information and funds move between disconnected systems. 

Despite the broader feature set, fraud prevention remains central to the company’s value proposition.

CertifID says it has protected more than 1.4 million real estate transactions, blocked more than $280 million in attempted fraud and recovered over $100 million in stolen funds in coordination with law enforcement partners.

Fewer vendors, fewer vulnerabilities

The expansion comes at a time when many proptech companies are building technology that touches more stages of the real estate lifecycle, from search and financing to closing and post-close services. 

While CertifID is not positioning itself as a consumer-facing “super app,” its deeper integration into payoff processing, document management, and digital payments reflects a larger industry trend toward consolidating workflows and reducing reliance on fragmented systems. 

For title and closing professionals, the pitch is clear: fewer vendors, fewer manual steps and reduced opportunities for fraud. 

Whether the industry embraces a more consolidated closing tech stack remains to be seen. But CertifID’s move to tie more parts of the workflow together highlights how fraud-prevention vendors are evolving their product strategies beyond point solutions into adjacent operational tools. 

Email Nick Pipitone

Seven years after launching Command, Keller Williams has fully opened the artificial intelligence-powered customer relationship management (CRM) platform to third-party developers.

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“At KW, we are laser-focused on providing our affiliated agents and market centers every advantage to maximize their opportunity set,” KW President and CEO Chris Czarnecki said in a prepared statement on Monday. “By prioritizing AI-driven integrations and strategic data and software relationships, we’re empowering agents to unify their trusted tools into a single, intelligent ecosystem, so they can move faster, work smarter, and compete at the highest level.”

The Texas-based franchisor has been gradually opening Command to third-party developers, with the CRM currently including 75 integrations. KW Chief Technology Officer Chris Cox said the firm has focused on lead generation, marketing, and business automation, with Facebook, Instagram, Spacio, Inc., Fello, Canva, Rejig.ai, CloudCMA, RemyAI, Google Gemini and BrokerBot part of the current lineup.

“What we’ve done over the past three or four years, I would argue, has progressively opened up Command to support more third-party integrations,” he told Inman. “But what we really wanted to lean into over the course of the last 12 months is how do we take it to the next level? How do we become the most open and integrable platform in the industry? And what we arrived at was that we really needed to streamline, automate, and make more efficient the process of integrating with us, with Command specifically.”

Cox said the answer is Command Launchpad, a secure hub that streamlines the process for developers—from completing the partner application process to finally launching their integration on KW Marketplace, Command’s app store.

The CTO said his team will track adoption rates and other key metrics to ensure an integration is performing well; however, what constitutes a “successful” rate will depend on whether the integration is intended for a broad or niche audience.

“It’s hard to generalize, but depending upon the range of the service, but if you had utilization somewhere in the, let’s call it 30 to 40 percent of the agent base for deeper integrations, that would certainly be emblematic of a success metric. But every use case, and I can’t stress this enough, every use case is slightly different,” he said. “Canva is a core part of what agents do. It supports agents in developing both digital and physical collateral for real estate listings. And we would see higher adoption of that than maybe some sort of niche or more narrowly defined integrations.”

Cox said he expects the launch of Command Launchpad to attract “top technology companies who want to scale quickly and deliver real value to agents” and yield a “breakout year for further Command integrations.”

The duo said embracing an open ecosystem is key to the franchisor’s tech strategy, especially as agent demand for AI-forward tools and platforms grows.

“We clearly see our agent base using a whole host of different technologies. And as we move into the AI age, that, to us, only accelerates,” Czarnecki told Inman. “There are specialist organizations and specialty products that have clearly found strong presences within our network… And so for us, opening the aperture and doing more of these integrations, especially with AI-driven companies behind them, is an imperative that we felt like was the next step in our evolution there.”

“There are the simple and fast integrations that we can do with partners to get them integrated with Command. If we see a specific integration really taking off in terms of usage, there’s an opportunity, or we think it’s critical that our agent base has it, we can partner more deeply, spend money, and ultimately look to take a step forward with those partners and bring more to bear,” he added.

“I love the ability to both hear signals and see signals coming from our agent base as to what is really important to them. And then also compare that against our internal team, who’s working hard and meeting with all these different partners, and you get some really great cross-pollination and different ideas out of it, as well as how we can continue to add and grow.”

Email Marian McPherson