Saving for a home is a pretty simple concept, right? It goes something like this; save, save, then save some more! But hold on … maybe you’re more ready than you realise? 

While building up a deposit is an absolute must, there’s a bunch of other factors lenders look at to decide if you’re mortgage-ready – and you might already tick some of those boxes. 

Matthew Clark, a RAMS home loan specialist from Wollongong in New South Wales, explains why it’s not just about the deposit digits.

Sign #1: You’ve got a good 9-5

“First cab off the rank is stable employment,” Matthew says. 

“Naturally, you need to be saving for a deposit if you want to buy your first home, but having a good, stable job, that you feel comfortable in, with good remuneration, is the base for everything else,” he says.

For the vast majority, a full-time gig is how they’ll earn the cash to pay the loan back, after all.

Matthew says lenders also understand that Gen Ys tend to “job hop”, so don’t be stressed about not having 10 years with one employer under your belt!

Being self-employed doesn’t rule you out either. “With a permanent full-time job, it’s more straightforward, because your pay is set, but if you’re self-employed, it’ll require a bit more history about what you earn and getting advice early on is a good idea,” he says.

A steady job doesn’t need to mean slaving away in an office, self-employed buyers get home loans too. Picture: Tamara Graham

---

Sign #2: You’re smart about debt

It goes without saying that the less debt you have, the better your chances of getting a mortgage. 

“But let’s be realistic, at this stage of your life, you may well have other debts,” Matthew says. How you handle them as you prepare to buy a house is what matters.

Paying off all debt – like car loans and credit cards – any which way you can, isn’t necessarily the best approach, he explains.

“Don’t try to pre-empt what a lender might want or favour. Talk to someone who understands home loans, because it’s really a case-by-case thing.

“If you have $20,000 left on a car loan, say, and someone gifts you that amount, it might not be the best idea to pay that all off. You might be better to add that $20,000 to your deposit, but it really depends,” Matthew says.

“It’s best to lay it out on the table with someone who knows what they’re doing.” 

Honesty is the best policy when it comes to talking to professionals about your debts. Picture: Kate Hunter

---

Sign #3: You’ve got a good rental history

It may just seem like paperwork, but renters should get their name on rental agreements if possible.

“It’s never a bad thing to be able to prove a strong rental history, as it shows you’ve paid rent regularly,” Matthew says.

Paying your rent on time will keep your housemates AND your lender happy. Picture: Kate Hunter

---

Sign #4: You understand consistency is king!

As well as being able to point to a big fat deposit, showing how you did it matters too, Matthew explains.

“All savings are great, but being able to demonstrate you have consistently saved money, say weekly or monthly, on top of paying rent, is a good indicator to a lender that you can handle a mortgage,” he says.

Information in this material is general and does not take into account your objectives, financial situation or needs and you should consider whether it is appropriate for you.  You should also obtain independent professional advice relevant to your financial circumstances. RAMS Financial Group Pty Limited does not endorse or assume any responsibility for the advice, content or services provided by any third party referred to in this material. RAMS Financial Group Pty Limited ABN 30 105 207 538 AR 405465 Australian credit licence 388065. Credit provider and issuer of RAMS deposit products: Westpac Banking Corporation ABN 33 007 457 141 AFSL and Australian credit licence 233714

This article was originally published on
15 Jan 2018 at 9:00am
but has been regularly updated to keep the information current.

Home loan advisors are there to help you take the next step on your journey to home ownership – but how can you make the meeting a productive one?

Anyone who’s been on a date knows having something to talk about or even doing some research on their prospective partner’s interests helps to keep the conversation flowing.

Likewise, when you sit down with your home loan specialist for the first time, it’s a good idea to know what you’re there to speak about. Surprisingly, a lot of people come totally unprepared. Awkward.

Ken Wilson, Home Loan Specialist at RAMS Sydney South East, says there are two types of people who come to him to speak about taking out a home loan: the ones who’ve done their homework and the ones who are clearly diving into the conversation with no background.

For Ken, the people in group A are vastly preferable to those in group B.

“If someone comes in with a list of questions and has done some homework, the home buying journey will generally flow more smoothly,” Ken says.

Clueless or researched – which kind of home loan customer are you? Picture: Kate Hunter

---

So how do you become one of these desirable home loan customers?

We asked Ken to break down the basics so you can come to your home loan discussion fully prepared.

Here’s an idea of the information you’ll be expected to provide – as well as the knowledge it’s useful to have – when you first go to meet with your home loan expert.

Situation

What is the current status of your property journey? Are you just window shopping or do you have a particular property in mind?

In order to gauge the urgency of your required service, the home loan specialist will need to know this information to better help you get to the next point. If you are thinking of making an offer on a specific property, bring those details to the discussion, including the property listing.

It is also vital to share whether or not you’re purchasing your first home. (If you’ve landed here, we’re guessing it’s your first time!)

How is a home loan approved?

Most lenders will focus the discussion on four important criteria – which it helps to know and understand before meeting with your home loan specialist. These are:

Borrowing capacity

Lenders will judge borrowing capacity on how much you earn and your costs of living. So be prepared to share information regarding your salary and lifestyle habits!

Ken says it’s easy to work this out as most lenders have online calculators that you can punch this information into to work out roughly how much they may allow you to borrow.

“The customers that come in organised have some idea about what they’re going to pay. Many lenders have online calculators that you can use – use one of these to find out how much you could potentially borrow and then you’ll at least know what ball park you’re in,” Ken says.

Understanding your borrowing capacity is key to getting you to the next stage in your hunt for ‘the one’ aka your dream home.  Picture: Kate Hunter

---

Genuine savings

Are you contributing real savings to the transaction?

The lender will expect that you have something in the bank to prove that you’ve got a consistent pattern of saving – which will in turn put you in good stead to pay loan repayments. Most lenders will require savings of at least 5% of the total purchase price of the property.

“What lenders are not looking for is just a lump-sum deposit, but rather something that’s being regularly added to,” Ken says.

Loan amount – Loan to Value Ratio

The amount that the lender is prepared to lend you is expressed as a percentage of the value of the property being used as security for the loan (usually the property you are buying).  This is called the Loan to Value Ratio or “LVR”. The value of the security property is determined by the lender’s valuer, and it may be different to the price you actually pay for the property. 

For example, if your property is valued at $250,000 and you need to borrow $200,000, the LVR would be 80% (200000 / 250000 x 100 = 80).

When calculating your LVR, your lender will use the amount you need to borrow which will take into account costs associated with your purchase (including Lender’s Mortgage Insurance, which is explained in detail later along with other costs associated with purchasing a property) and your contribution to the purchase.

Other costs

The cost to purchase a property is more than the price you pay the owner for it, Ken explains.

The total price is calculated as:

• Stamp duty
• Conveyancing fees
• Application fee payable to the lender
• Any other government fees (which differ by state)

Stamp duty is a tax on a property transaction that is charged by each state and territory, and the amounts can and do vary. The stamp duty rate will depend on factors such as the value of the property, if it is your primary residence and your residency status.

You may also be eligible for stamp duty concessions, depending on a range of factors such as whether or not you’re a first home buyer, as well as if you’re purchasing a home off-the-plan or building a new home yourself.

Working out the amount of stamp duty you will have to pay is easy to calculate ahead of your discussion with your home loan specialist using an online stamp duty calculator.

Conveyancing fees for a property purchase will vary but the average is around $1,500, Ken says, and can cover a range of steps from reviewing the contract to preparing for settlement day.

On top of this you will be looking at fees for building and strata reports – around $350.

The cost of a property is not just the price advertised on the listing page. Picture: Kate Hunter

---

Another cost that may be involved in your property purchase is Lender’s Mortgage Insurance (LMI). To find out more about LMI and whether you are likely to incur this additional cost, speak to your home loan specialist.

Credit rating

The lender will examine your credit report when you apply for a loan.

Ken’s advice? “When looking for a suitable home loan, it is worth giving some thought to how many lenders you apply for a loan with. The more activity on your credit file, the lower your credit rating may be. If you’re going to shop around for a home loan, consider how many loan applications you wish to make. You can enquire with multiple lenders, but apply for one loan,” he says.

Family guarantee

Family guarantees (sometimes known as parental guarantees) can be useful when trying to buy your first home and could potentially help you avoid having to pay LMI. They work by allowing your parents to use the equity in their home to guarantee part of your loan.

Talk to your parents ahead of your meeting with your home loan specialist so that you know whether a family guarantee could be on the cards. And something for your parents to bear in mind in considering whether to provide a parental guarantee is that they would need to get their own legal advice about doing so.

Information in this material is general and does not take into account your objectives, financial situation or needs and you should consider whether it is appropriate for you.  You should also obtain independent professional advice relevant to your financial circumstances. While such material is published with permission, RAMS is not responsible for its accuracy or completeness.

This article was originally published on
15 Jan 2018 at 9:00am
but has been regularly updated to keep the information current.

Craftsman bungalow homes are known for their timeless architecture, detailed woodwork, and inviting front porches, making them especially appealing to buyers who value character and craftsmanship. But when it comes time to sell, increasing the resale value of a Craftsman home isn’t always about making the property look newer – it’s about preserving its defining features while thoughtfully updating the spaces and systems modern buyers expect.

Whether you’re preparing to sell a Craftsman bungalow in Seattle, WA or renovating a character-filled home in Pasadena, CA, understanding which improvements are worth prioritizing can make all the difference. In this Redfin guide, we’ll explore expert-backed ways to enhance a Craftsman bungalow while staying true to its architectural roots, from strategic renovations to simple updates that make the home feel fresh and inviting.

In this article:
What is a Craftsman bungalow-style home? 
Preserve the home’s original architecture and character
Address major systems before cosmetic upgrades 
Upgrade windows and doors without sacrificing character
Improve energy efficiency
Keep the Craftsman’s traditional layout when possible
Boost curb appeal with Craftsman-appropriate colors and materials
Use paint and staging to create a fresh, inviting interior
How to increase the resale value of a Craftsman bungalow home: Final thoughts

What is a Craftsman bungalow-style home? 

A Craftsman bungalow is a type of early 20th-century home known for its emphasis on craftsmanship, natural materials, and practical design. The style grew out of the broader American Craftsman movement, which emerged as a response to the ornate Victorian architecture of the late 19th century and favored simpler forms, handcrafted details, and a closer connection to nature. While Craftsman homes can vary in size and layout, bungalows are typically one or one-and-a-half-story homes with a low-profile design and a welcoming front porch.

Common features of a Craftsman bungalow include:

• Low-pitched roof: Broad, gently sloping roofs often feature wide, overhanging eaves and exposed rafters.
• Front porch: A prominent covered porch, often supported by tapered columns, is one of the style’s most recognizable features.
• Natural materials: Wood, stone, brick, and other natural materials are commonly used to create a warm, handcrafted appearance.
• Exposed beams and rafters: Structural elements are often intentionally visible and incorporated into the home’s design.
• Built-in features: Built-in bookcases, cabinetry, benches, and other woodwork are common and add both character and functionality.
• Distinctive windows: Craftsman bungalows may feature grouped or divided-light windows designed to complement the home’s horizontal proportions.
• Open but defined living spaces: While generally more connected than older Victorian floor plans, Craftsman homes often maintain distinct living, dining, and family areas rather than completely open-concept layouts.
• Emphasis on craftsmanship: Detailed woodwork, custom millwork, and carefully constructed architectural elements give the homes their distinctive character.

>>Read more: Buying a Historic Home: What to Know Before You Buy and How to Preserve It

Preserve the home’s original architecture and character

One of the biggest advantages of a Craftsman bungalow is its distinctive architectural character, so preserving original details should be a priority when making improvements. 

“When remodeling a Craftsman bungalow, it is important to preserve the architectural style of the home,” shares Jeffrey Nott at Nott & Associates. “Period details like front porches and wood beams give the home comfort and charm harkening back to a simpler time.”

When updates are necessary, aim to complement the home’s existing architecture instead of competing with it. Thoughtful restoration can help maintain the features that make a Craftsman bungalow unique while allowing homeowners to improve comfort, functionality, and overall appeal for today’s buyers.

>>Check out: What Is My Home Worth?

Address major systems before cosmetic upgrades 

Older homes can have outdated or deteriorated components that may surface during a buyer’s inspection, potentially creating costly negotiations or making the property less appealing. Addressing these projects first can give buyers greater confidence in the home and help ensure that cosmetic improvements add polish rather than distract from underlying issues.

“You don’t have to keep everything original, but you do have to keep it real. Craftsman buyers read materials before they read features,” states Oren Amir at Go Home Builders. “Spend what you can behind the walls on electrical, plumbing, foundation bolting, and seismic retrofit – that’s what kills deals at inspection, and it’s the one thing you can’t fix after you’ve listed.”

Consider prioritizing:

• Electrical: Have outdated wiring, service panels, or other electrical components evaluated and updated as needed.
• Plumbing: Address aging pipes, leaks, deteriorated drains, and other plumbing concerns before listing.
• Foundation: Inspect the foundation for structural issues and complete necessary repairs or reinforcement.
• Seismic retrofits: In earthquake-prone areas, consider foundation bolting and other seismic improvements that can make the home safer and more attractive to buyers.

Upgrade windows and doors without sacrificing character

Windows and doors can have a major impact on a Craftsman bungalow’s curb appeal, so replacing them is an opportunity to improve the home’s performance without losing its architectural character. If original windows are beyond repair, choose replacements that echo the home’s existing proportions, materials, and divided-light patterns rather than defaulting to generic modern styles.

“If the windows are shot, replace them with wood in the same divided-lite pattern, not vinyl.” Oren Amir recommends. “Same logic in the kitchen: quartz with big dramatic veining and cabinets wrapped in fake wood grain will date a house faster than an outdated kitchen ever did.”

When choosing replacement windows and doors, consider:

• Match the existing window pattern: Replicate the home’s original divided-light or muntin pattern whenever possible.
• Choose complementary materials: Wood or wood-clad options can help maintain the warmth and character associated with Craftsman architecture.
• Preserve distinctive proportions: Pay attention to the size, shape, trim, and placement of existing windows and doors.
• Keep the front door authentic: If the original door needs replacement, consider a wood-paneled design with glazing or other details that complement the home’s existing windows.

Improve energy efficiency

Improving energy efficiency can make a Craftsman bungalow more comfortable and appealing to buyers while potentially helping reduce ongoing utility costs. Because these homes were often built more than a century ago, updates such as insulation, air sealing, and efficient HVAC systems can improve performance without requiring homeowners to sacrifice the architectural details that give the property its character.

“To increase the resale value of a Craftsman bungalow, improve energy efficiency with appropriately styled windows and doors, insulation, and efficient HVAC systems,” suggests Cesar Espejo at Pasadena Craftsman. “Address major systems such as outdated plumbing, deteriorated cast-iron drains, knob-and-tube wiring, and the electrical service panel.” 

Consider energy-efficient improvements such as:

• Insulation: Add or improve insulation in areas such as the attic, walls, or crawl space where appropriate.
• Efficient HVAC: Replace outdated heating and cooling equipment with a more efficient system sized appropriately for the home.
• Air sealing: Address drafts and air leaks around windows, doors, and other openings to improve comfort and efficiency.
• Energy-efficient upgrades: Consider modern improvements that remain visually compatible with the home’s Craftsman architecture.

Keep the Craftsman’s traditional layout when possible

When updating a Craftsman bungalow, resist the urge to completely reconfigure the floor plan simply to make the home feel more modern. Traditional Craftsman layouts were designed to create a natural flow between living spaces while still giving rooms distinct purposes, and features such as defined living and dining areas can contribute to the home’s sense of character.

“Craftsman homes may not have the comfort and features of newer more spacious kitchens, baths, and closets but resist going open concept modern,” says Jeffrey Nott. “Keep the formality of the Craftsman home living, dining, and family room. The goal is to improve the home without losing the classic style and charm that makes a Craftsman home so special.”

Rather than removing walls to create one large open-concept space, consider ways to improve functionality while preserving the home’s existing layout:

• Maintain defined living areas: Keep the living, dining, and family rooms distinct when the original floor plan allows.
• Improve flow: Use furniture placement, lighting, and strategic openings to make rooms feel connected without eliminating their individual identities.
• Update for modern needs: Add storage, improve kitchen functionality, or refresh bathrooms without completely changing the home’s footprint.
• Preserve architectural details: Keep features such as built-ins, columns, wood trim, and openings between rooms that help define the Craftsman style.

Boost curb appeal with Craftsman-appropriate colors and materials

A Craftsman bungalow’s exterior is one of its biggest selling points, so thoughtful curb appeal improvements can help make a strong first impression without compromising the home’s character.

“For the exterior, choose a Craftsman three-color scheme that accentuates the windows, porch, and woodwork,” Jeffrey Nott suggests.

When updating the exterior, consider:

• Choose a complementary color palette: Use two or three coordinated paint colors to distinguish the home’s main body, trim, and accent features.
• Highlight architectural details: Use contrasting but complementary colors on windows, porch columns, trim, and woodwork to make these features stand out.
• Refresh the front porch: Repair worn wood, railings, or columns and keep the porch inviting, since it is often one of the home’s most recognizable features.
• Don’t overlook the front door: A carefully chosen stain or accent color can draw attention to the entry while complementing the rest of the exterior.

Use paint and staging to create a fresh, inviting interior

A fresh coat of paint and thoughtful staging can help a Craftsman bungalow feel brighter, more welcoming, and move-in ready without requiring major renovations. The goal is to make the interior feel fresh without making it feel generic.

“To increase the resale value of a Craftsman bungalow, the idea is to honor its historic character while making it feel fresh, current, and inviting – because home decor and style, much like fashion, evolves over time,” Ted Clark & Heather Lillard say. “Light, warm paint colors can help brighten the interiors, while thoughtful staging can be used to soften wood accents that often define Craftsman architecture. The end result is a contemporary feel without sacrificing the home’s original charm.”

When preparing the interior for sale, consider:

• Work with existing wood accents: Instead of painting over original woodwork, use furnishings, textiles, and wall colors that soften or balance its visual weight.
• Highlight built-ins and architectural details: Arrange furniture and decor so buyers notice original cabinetry, beams, fireplaces, trim, and other character-rich features.
• Keep staging inviting: Use appropriately scaled furniture and simple decor to help buyers picture themselves living in the space without making rooms feel crowded.
• Create a cohesive look: Choose a consistent color palette throughout the home so the rooms feel connected while retaining their individual character.

How to increase the resale value of a Craftsman bungalow home: Final thoughts

Increasing the resale value of a Craftsman Bungalow home is all about striking the right balance between preserving its original character and making thoughtful updates for modern buyers. From addressing major systems and improving energy efficiency to refreshing kitchens, enhancing curb appeal, and choosing authentic materials, strategic improvements can help a Craftsman Bungalow feel both timeless and move-in ready.

Getting the strategy right for selling your home can make the difference between achieving a good sale or just selling for an average price.

A perennial question asked by potential vendors to agents, other than what price will they get, is: ‘what is the most effective way to market my property’?

A property will still sell in a down market and, if your agent does their work, optimal returns can still be made.

Marketing your property

The essential elements of a successful property marketing campaign include the price you’re willing to accept, the presentation effort you put into offering your property to potential buyers and the marketing effort recommended by your agent.

The soul purpose of all real estate marketing campaigns, is to sell. This is usually done by connecting  emotionally with the buyer  – you must establish and maintain a connection between your property and the potential new owner.

Photos are key

Vicki Gardiner, Director of Gardiner McInnes Estate Agents, Warrandyte, (VIC) says one of the keys to a great marketing campaign is fantastic photographs.

“Put yourself in the position of potential buyers scanning hundreds of online and print property advertisements – don’t make them work too hard to see the best features of your home.”

It’s a good idea to check with your agent about the quality of the photographs in some of their past marketing campaigns – you are entitled to ask your agent for samples of their photographer’s work and make sure you’re happy with the quality.

Home staging

Other methods Ms Gardiner suggests to maximise returns include staging living areas to spark buyers’ imaginations. A simple example of home staging is to rearrange your furniture or rent furniture to maximise the space of your property. Clear your clutter away and beware of home staging cliches such as lighting too many candles. Potential purchasers should be able to easily picture themselves in your house, but it shouldn’t have too much of ‘you’ in it.

Attention to detail is what matters when staging your property’s presentation.

“It’s the little things that count. Take care of any outstanding maintenance items; buyers can make decisions on how sound your home is based on the small details that are easily visible,” says Vicki.

Further advice includes playing to your strengths; “…if your property is strongly connected to a particular period, select a complementary interior design.”

Be open minded

Your tastes may not be matched to a home stylist, or even your agent’s, but using a professional means learning from their experience. Don’t be offended if you need to hide your wedding pictures, your cat, your baby photos and that family heirloom vase – keep focused on the goal, the best price for your property.

A 70s inspired example

As a practical example of optimising returns, Gardiner McInnes marketed a property in Warrandyte which was a fantastic 1970s home in entirely original condition. The decor was amazing and would have been the height of fashion in its day, complete with shag pile carpet and large geometric print wallpaper.

Rather than alter the design, or remove any elements, the agents worked with the vendors to embrace it in the marketing campaign. The home stylist used the existing furniture and added complementary soft furnishings.

During open homes 1970s disco classics were played and a celebratory atmosphere for potential purchasers was created. The home sold in fewer than two weeks for a price the vendors were thrilled with, plus the purchasers loved the decor so much they kept it as was.

For more insight into selling take a look at our Selling Guide.

Follow us on Twitter for more news, tips and inspiration. Become our chum on Facebook and explore our Pinterest boards. Found this article helpful? Share it!

This article was originally published on
19 Sep 2013 at 2:00pm
but has been regularly updated to keep the information current.

Anyone who says saving for a home is easy is straight-up lying! It’s hard work squirrelling cash away, but it’s vital to keep your eye on the prize.

Twenty-nine year-old Bonnie Caine – who saved a deposit for a one-bedroom off-the-plan apartment in Sydney’s south by working like a “crazy person” for several years – knows a thing or two about playing the long game.

Bonnie, an advertising account manager who is sharing in Balmain while her place is being built, shares her tips for blocking out the naysayers, starting the savings journey and keeping morale high on the often long and lonely road to home ownership.

It’s easy to get despondent when saving for a property, but there are a few little ways to remain positive. Picture: Getty

---

Take the first step

“You hear people say ‘it’ll take years to save a deposit or it’s too hard in this market’, but you have to start somewhere if a property is something you want,” Bonnie says.

Ignore the negative Nancys and simply take the first step, she says. “Start a savings account; one that’s separate to your everyday banking and you don’t have an ATM card for,” she says.

“Work out a realistic amount you can put away each week or month, taking into account all your upcoming expenses; no matter how small the amount.

“Then set yourself small financial goals, like ‘in three months I am going to save $2,500’. And just keep going, because small goals end up being big amounts in the end,” Bonnie adds.

Saving for a home is a marathon, not a sprint – take a closer look at how you can train up…

Accept it takes sacrifice

Understanding that sacrifice is part of the deal is vital. “The saying ‘you can’t have your cake and eat it too’ rings true when you’re saving for or own a property, unless you’re super-duper rich. For us regular Joes, it does mean we need to make some sacrifices,” she says.

You have to learn it’s OK to say no if it’s going to put you in financial strain

“Write down a list of things you would not be willing to budge on and a list of things and experiences you could probably miss out on if need be. That makes it really easy to say yes or no when the time comes. You have to learn it’s OK to say no if it’s going to put you in financial strain.”

Working out where you can afford to cut costs will help you plan your weekly spending accordingly. Picture: Getty

---

Search smart

Get smart about your property search and getting advice, she advises.

“Don’t overwhelm yourself with all the conflicting information out there. If you just use Google, you won’t know what to believe!

“Reach out to friends and family for recommendations on home loan providers or ask about their experiences. Speak with a home loan specialist – you need to listen to people who know what they’re talking about; people who understand the market and are experts,” she adds.

Then, be strategic in hunting for the perfect pad. Bonnie recommends using the realestate.com.au mobile app to organise searches.

“I used this app a lot for searching, especially in the earlier stages, to get a gauge of different areas and price ranges,” she says.

Visualise the goal

Once Bonnie had committed to buying off-the-plan, she had to keep her focus as she continued to put money away.

Visualising the end goal – her own flash new home and how she would enjoy it – helped.

“A good tip is to keep visuals like a floor plan of the property that is being built or the type of home you want to purchase,” Bonnie says.

Planning your interior spaces is a fun way to keep you inspired to ‘keep on keeping on’ saving. Picture: Tamara Graham

---

“I am a visual person, so I find this really helps. I would be thinking ‘I’m so over it, so over saving, it’s so far away,’ and then I’d look at the floor plan.

“Also, set up a Pinterest account with furniture or decorations you’d like to buy or start putting together a glory box of things to put in your very own home,” Bonnie says.

“Why not even organise the future house warming party you’ll have with your friends? Get excited, even if it’s a while off. Think of the housewarming gifts you’re going to get … winning!”

This article was originally published on
15 Feb 2018 at 1:48pm
but has been regularly updated to keep the information current.

Don’t fret if you’re trying to sell your home as the tinsel’s going up. There are some little known advantages to selling through Christmas and New Year.

There are challenges to selling your property through Christmas and the new year. Many agents close up shop and have a break, people get distracted with presents and parties, and let’s face it… most of us are just plain exhausted.

But if you find yourself selling over the holidays, don’t despair. In some ways, it can be a good thing.

You just need to know where your advantages lie.

Spring fallout

The Spring selling season is winding down, and many who’ve parted with their home are now on the hunt for their next property.

If the season was competitive they’ll be a good number of people who missed out on their dream home and need to close the deal before the end of the year.

Buyer accessibility

Though it’s a busy time of year, most people have more time up their sleeve to scout properties they’ve had an eye on.

Normal work schedules make viewing lots of properties a challenge. As workload and commitments slow down, motivated buyers have much more time to search through properties that appeal and get out to see them.

Less competition

Selling at the height of Spring or Autumn means you’ll need to work hard to stand out from a crowd. There are usually less properties on the market over Christmas and New Year, meaning motivated buyers will have fewer prospects to tempt them.

By January and February, property listings are surging once more, and demand for your place may dip.

Milk the fact you’re one of a special few.

How we feel

With less work and more merriment, people generally feeling happier and more relaxed over the holidays. When buyers are cheery, they’re in a better mood to negotiate and more likely to act. The process should be easier on all parties.

Starting a new year and wrapping the previous one makes most people reflective. We think about what we did and didn’t do, our goals and dreams. How we did on that New Year’s resolution list from last year.

It’s a time of taking stock and reinvention – the perfect state of mind for moving on to a new home and a new chapter of life.

Auction aversion

They’re a great way to produce top prices for properties in certain areas, but auctions can be intimidating for a lot of buyers out there.

Auctions tend to shut up shop over Christmas and don’t pick up until the new year. If you’re selling through that period, more than likely you’ll be selling via private treaty, which will put many buyers at ease.

Romantic appeal

Depending on where you live and how you decorate, a home can have a unique appeal during the Christmas season. If your target market is families, you can tastefully dress your property so it lives and breathes the perfect family Christmas.

Buyers can get more emotional over the holidays, so appealing to the heart strings isn’t as taboo as usual. Embrace the season and you’ll connect with others who love it.

Rental transition

The rental market gets noisy this time of year. Leases are up, and people are working out their next step – new place to rent, or, for many, time to finally buy. Catch them while they’re in transit.

Paperwork

Tax requirements or strategic maneuvers, end of year bonuses, administrative headaches…

There’s a bunch of reasons buyers might want or need to get their paws on a new place before Auld Lang Syne kicks in. Make it a smooth proposition for them and bundle your property as the solution to their problems.

May Santa deliver the perfect buyer for you!

Follow us on Twitter for more news, tips and inspiration. Become our chum on Facebook and explore our Pinterest boards.

Found this article helpful? Share it!

This article was originally published on
2 Dec 2013 at 10:00am
but has been regularly updated to keep the information current.

Buying or selling a home involves plenty of moving parts, and the home appraisal process is one step that can raise questions for both buyers and sellers. What does an appraiser look at? How long does an appraisal take? And what happens after the appraiser finishes the inspection? 

Whether you’re buying or selling in Dumfries, VA, Tampa, FL, or another market, understanding the home appraisal process can help you know what to expect. An appraisal provides an independent opinion of a property’s market value and can play an important role in the mortgage process.

What is a home appraisal?

A home appraisal is an assessment of a property’s current market value completed by a licensed or certified real estate appraiser. When a buyer is financing a home with a mortgage, the mortgage lender typically orders the appraisal to help determine whether the property provides enough collateral for the loan.

An appraisal may also be required when refinancing a mortgage or applying for certain types of home equity financing.

Unlike a home inspection, which focuses on identifying potential problems and evaluating the home’s condition, an appraisal is primarily concerned with determining the property’s market value. To do this, the appraiser considers the home’s characteristics, condition, location, and recent sales of similar properties.

What happens during the home appraisal process? 

The home appraisal process generally involves an on-site visit followed by research and analysis. While the exact process can vary depending on the property and assignment, here’s what homeowners can generally expect. 

Visits your property

The appraisal typically begins with an inspection of the property. The appraiser observes and documents the home’s interior and exterior, takes measurements and photographs, and notes features that may affect its value.

The length of the visit can vary based on the home’s size, condition, and complexity. A larger or more unique property may require more time than a smaller, more straightforward home.

Evaluates your home

During the property visit, the appraiser looks at the home’s overall condition, size, layout, features, and permanent improvements. This can include the number of bedrooms and bathrooms, finished living space, garage, foundation, roof, heating and cooling systems, and other significant components.

The appraiser may also note visible signs of deferred maintenance, damage, or other conditions that could affect the property’s value or marketability.

Outside the home, the appraiser may evaluate the lot, driveway, garage, landscaping, exterior condition, and permanent features such as a deck, porch, or pool. The surrounding neighborhood and location are also considered as part of the valuation.

The goal isn’t to judge whether a home is decorated to a homeowner’s taste. Instead, the appraiser is gathering information that can help determine how the property compares with other homes in the market.

Researches comparable sales

After evaluating the property, the appraiser researches recent comparable sales, often called “comps.” These are recently sold homes that share relevant characteristics with the property being appraised.

Appraisers may consider similarities and differences in factors such as location, size, age, condition, layout, and features. Because no two homes are exactly alike, the appraiser analyzes those differences when determining how the comparable sales relate to the subject property.

Robert Surns, residential appraiser at Lakeshore Appraisal, explains, “Recent comparable sales provide evidence of what buyers are currently paying for similar homes. Appraisers analyze these sales to align the subject with current market activity and support a credible opinion of value.”

Recent sales are especially useful because they provide evidence of what buyers have actually been willing to pay in the current market.

Analyzes the market data

The appraiser then considers the information gathered during the property visit alongside the comparative market analysis.

The home’s location, condition, size, improvements, and features are considered together rather than in isolation. The appraiser uses this information to develop a supported opinion of the property’s current market value.

This is also why a home’s purchase price, a homeowner’s estimate of its value, or the amount spent on renovations doesn’t automatically determine its appraised value.

Completes the report

After completing the property evaluation and market analysis, the appraiser prepares the appraisal report. The report documents the property, comparable sales, relevant housing market information, and the appraiser’s final opinion of value.

The completed report is generally provided to the lender when the appraisal was ordered as part of a mortgage transaction.

Are home appraisals different for different types of loans? 

The general appraisal process is similar across many transactions, but some loan programs have additional property requirements.

FHA home appraisal 

FHA appraisals include additional requirements related to the property’s condition, health, safety, and structural soundness. An appraiser may identify issues that need to be addressed before the loan can move forward.

Potential concerns can include deteriorating paint, roof or foundation problems, water damage, exposed electrical components, or other conditions that may affect the property’s safety or structural integrity.

The specific requirements depend on the property and applicable FHA guidelines, so buyers and sellers should work with their lender if an issue is identified.

>>Read: What Are the Appraisal Requirements for Buying a Home with an FHA Loan?

VA home appraisal 

VA home loan purchases also have minimum property requirements designed to ensure the home is safe, sanitary, and structurally sound.

These requirements can include adequate heating, functional utilities, a sound roof and foundation, and other health and safety considerations.

If an issue is identified during the appraisal, the lender can explain what needs to happen before the loan can proceed.

What happens after the home appraisal is completed? 

Once the appraisal report is completed, the lender reviews the appraised value as part of the mortgage underwriting process.

If the appraised value meets or exceeds the purchase price, the transaction can generally continue toward closing as planned, assuming the buyer meets the lender’s other requirements.

If the appraisal comes in lower than the purchase price, however, the difference can create a financing challenge.

What information is included in a home appraisal report? 

A home appraisal report contains information that explains the property and supports the appraiser’s opinion of value. Depending on the type of appraisal, the report may include several key sections.

• Property and site information
• Neighborhood information
• Property improvements
• Comparable sales 
• Final opinion of value 

Understanding the home appraisal process

A home appraisal involves more than a quick walk-through of a property. The appraiser evaluates the home’s characteristics and condition, researches comparable sales, considers relevant market data, and uses that information to develop an opinion of the property’s current value.

For buyers, understanding the process can make this step of the mortgage process feel more straightforward. For sellers and homeowners, knowing what information may be useful and what the appraiser will evaluate can help the appointment go smoothly.

While you can’t control every factor that influences an appraisal, knowing what to expect can make one of the more technical parts of a real estate transaction easier to navigate.

Depending on your situation, deciding to sell your home with an iBuyer vs using a more traditional route could be an appealing alternative. Fewer showings, a faster sale, and the option to sell as-is can be helpful to sellers with homes they want to sell quickly, although you might not get as much as you could from selling it on the open market.  

Whether you’re selling a home in Denver, CO or debating the best route for an inherited home in Portland, OR, consider what matters most to you – including price, speed, convenience, and certainty.

Potential advantages of selling to an iBuyer

Convenience

Foregoing the traditional listing process may mean fewer showings, open houses, and interruptions to your schedule.

“For many homeowners, one of the biggest reliefs is realizing they do not have to live around the sale of their home,” shares Ohio Cash Buyers from Cincinnati, OH. “Keeping everything constantly show ready, rearranging your schedule around appointments, and having stranger after stranger walk through the place where you are still living can become exhausting very quickly. With an iBuyer, homeowners can often avoid much of that disruption and go through the selling process without feeling like their home, schedule, and everyday life have to revolve around the sale. Sometimes the real convenience is not just how quickly the home can sell, but how little the process has to interrupt the life you are already living.”

Speed

Depending on the company, housing market, and property, sellers may be able to move from offer to closing relatively quickly. However, it’s important to remember that not every situation is the same. While some closings can happen quickly, others can take up to 60 days. 

“Selling to an iBuyer can be a very simple, straightforward process – the seller requests an offer, the property is evaluated, and if the offer works for them, they can move through inspection, paperwork, and closing on a timeline of about 14 days,” says Fellow Homes, a cash-offer homebuyer in Los Angeles, CA. 

“The sellers who tend to be the best fit are those who value speed, certainty, and convenience, especially avoiding repairs and showings,” they explain. “We take a consultative approach because we don’t believe a quick cash sale is the right solution for everyone, and we genuinely enjoy helping sellers understand their options, the benefits and tradeoffs of each, and what they can realistically expect from the process. Ultimately, we’re focused on finding the path that delivers the best combination of price, certainty, and convenience for each seller.”

A more predictable sale

Traditional transactions can involve negotiations, financing contingencies, appraisal issues, and other variables. Selling directly to an iBuyer may remove some – but not necessarily all – of those uncertainties.

“With an iBuyer, sellers gain conveniences such as shorter timeframes, fewer negotiations, and less risk,” explains 401HomeBuyers. “Our team likes to meet with a homeowner at the property in order to identify any repairs the home might need as this helps inform our offer price. Then we walk the seller through the process and provide an all-cash offer. There are no fees associated with the offer and sellers are often surprised at how quick and transparent our team is.”

>>Read more: What Happens When Homes Don’t Sell?

Flexible closing

Many cash-offer homebuyers and iBuyers offer flexible closing options. Depending on your situation, being able to have more control over your closing date can give peace of mind to an often hectic and stressful time. Look into the iBuyer you’re working with to see what options they have available. 

Potential disadvantages of selling to an iBuyer

Your offer isn’t the same as your take-home amount

An initial offer from an iBuyer doesn’t necessarily indicate how much cash you’ll be walking away with. Final offers can vary post-walkthrough depending on how well the home matches the given description, whether significant repairs are needed, or serious issues like mold or pests are evident.

>>Read more: Is It Better to Renovate or Sell As-Is? 

You don’t test your home on the open market

A direct offer provides certainty, but the seller generally isn’t exposing the home to multiple potential buyers first, and when the final offer comes in, it might look like less than you would expect from a traditional listing.

“The process of selling to an iBuyer is usually very fast and straightforward, which is a great fit for homeowners who value certainty, convenience, and speed over getting the highest possible price,” explains BD Home Buyers, a cash-offer company in the greater Ohio area. “Think of it like selling your car to a dealership. It’s simple, hassle-free, and you can complete the sale quickly. However, just as with selling a car to a dealership, the offer is typically lower than what you might receive by selling on the open market.” 

Be sure to compare multiple offers, and consider the costs of repairs the house may need. While you might walk away with a lower offer, you might not have to pay for additional repairs that would be required before putting your house on the open market.

Not every home qualifies

Homes that are eligible to be purchased by iBuyer companies can depend on location, property type, price, age, condition, acreage, or company-specific criteria. While a home may not be a good fit for one company, another may still be able to make you an offer. 

Who should consider an iBuyer?

Using an iBuyer isn’t perfect for every sale, but some scenarios can benefit greatly. 

“After two decades of helping homeowners sell in all kinds of circumstances, one thing we’ve learned is that the house itself often isn’t the problem that needs to be solved,” explains Ohio Cash Buyers. “More often, the real challenge is the situation surrounding the property and everything the homeowner is trying to manage along with it, whether that is the loss of a loved one, medical issues, an estate, tenants, repairs, or a move. When considering an iBuyer or any direct buyer, sellers should look beyond the offer and ask, ‘Does this option actually solve my situation and give me some peace of mind, or does it just add more to what I’m already going through?’ The real measure of a good solution is whether it fits what the homeowner needs and the reason they reached out in the first place. Sometimes that solution is us, sometimes it isn’t, and that’s okay; what matters most is helping the homeowner find the option that makes the most sense for their situation.”

Examples of situations that might benefit using an iBuyer include:

• Job relocation: A seller relocating for a job may need to move to another state and be on a quick timeline to sell their home. 
• Avoiding showings: Open houses and showings can be inconvenient for sellers with busy lives, but an iBuyer removes the need to prepare a home for prospective buyers. 
• Unlocking equity fast: A quicker timeline and a quicker closing may allow you to access your equity sooner in order to make a down payment on a new home right away. 
• Inherited property: Inherited homes can be complicated between location, accruing bills, cleaning out belongings, and potential renovations. Some iBuyers can provide a quick out and help you through the whole process. 

How to choose an iBuyer

Considering which company you work with is just as important as the decision on whether or not to sell with an iBuyer. Compare multiple companies to assess qualifications, requirements, fees, offers, and specific policies before jumping in. 

Maple Home Buyers is a family-owned cash home buyer in the San Francisco Bay Area, CA, that can close an escrow within 3-7 days, purchase homes in their as-is condition with no repairs needed, and provide packers and movers. Here’s what they have to say about choosing an iBuyer to work with: 

“Our team at Maple Home Buyers often speaks with homeowners who need to sell fast, sell a home in as-is condition, or are looking for cash home buyers, and we encourage them to compare more than just the headline offer. When choosing a company that buys houses for cash, sellers should confirm who the actual buyer is, whether the contract can be assigned, what fees or repair deductions may apply, and whether the buyer will provide proof of funds and a meaningful non refundable earnest money deposit through a licensed escrow or title company.”

Some questions to ask iBuyer companies:

1. Is this the final offer or a preliminary offer?
2. What fees will I pay?
3. Could the offer change after the home assessment?
4. How are repair costs determined?
5. What will my estimated net proceeds be?
6. Can I choose my closing date?
7. What happens if I decide not to sell?
8. How does this option compare with listing my home?

Bottom line

An iBuyer isn’t inherently better or worse than a traditional sale, it’s simply a different way to sell a home. The right choice depends on how much you value convenience, certainty, timing, and maximizing your potential proceeds.

Before deciding, assess your situation and compare the factors that matter most to you.

Most homebuyers today expect to be able to explore a property online before ever stepping inside, and for buyers relocating from across the country, a virtual tour isn’t just a nice-to-have. It’s often the deciding factor between putting in an offer and scrolling past.

Whether you’re selling a condo in Chicago, IL or a family home in Charlotte, NC, out-of-town buyers are actively looking at your listing from hundreds – sometimes thousands – of miles away. Giving them a way to truly experience your home before booking a flight isn’t just convenient; it’s a competitive advantage that can translate into faster sales and stronger offers.

Why out-of-town buyers are a market you can’t ignore

Remote work, lifestyle changes, and rising home prices in major metros have pushed more buyers to search in cities and states they’ve never lived in. According to a Redfin and Matterport survey, 63% of buyers made an offer on a home they hadn’t seen in person, and sellers with a well-produced virtual tour are best positioned to capture that audience.

That’s a massive audience of motivated, serious buyers, and most of them are building their short list entirely online, long before they ever schedule a showing or book a plane ticket.

Brooklyn Jenkins Cooper, founder and CEO of RE-MEDIA, sees this dynamic play out regularly in her market. “Military families are often buying from the other side of the country, or the other side of the world, without ever stepping inside a home,” she says. “For them, a virtual tour can truly mean the difference between an offer and a pass. Sellers benefit just as much; it puts your home in front of buyers far beyond the local market, which means more attention and more serious offers.”

>> Read: How Does Buying a House Out of State Work?

What virtual home tours do that photos simply can’t

Great listing photos are a staple for an attractive listing, but photos can’t answer the question every buyer is really asking: How does this home actually feel to move through?

Grant Smith, co-owner of Sold Visual, puts it plainly: “Photos sell rooms well enough, but they never quite answer the layout question, and layout is what people are really trying to work out when they’re scrolling at eleven at night.” He adds that a virtual tour gets a home onto an out-of-town buyer’s short list in a way that photos alone rarely accomplish.

Alan Duggins of Advantage Austin Properties and owner of V Tour Studios Austin agrees. “Great photos are a good start, but a walkthrough really gives a buyer a feel for the layout of a home. For out-of-town buyers or buyers that don’t want to physically go to many houses, they are crucial.”

The difference comes down to spatial understanding. A buyer scrolling through a photo gallery might love the kitchen and the backyard, but still feel uncertain about how the home flows. A 3D walkthrough lets them move from the entryway to the living room to the primary suite and back again, as many times as they want, until the layout clicks.

The business case for sellers: more reach, better showings

Virtual home tours don’t just expand your buyer pool, they make every in-person showing count more. When buyers have already ‘walked’ the home digitally, they arrive at showings with far more context and far fewer basic questions.

Kyle Breeden, market leader at V6D, a real estate media provider in the Denver, Northern Colorado, and Phoenix areas, has watched this dynamic play out firsthand. “Listings with immersive 3D tours hold buyer attention dramatically longer than photo-only listings, and that extra time on the page translates directly into more inquiries and stronger showing requests,” he says. “Virtual tours eliminate a major barrier for remote and busy buyers by allowing 24/7 remote walkthroughs, expanding the seller’s market without additional showings.”

Breeden also makes a key point about how sellers should be thinking about their tour strategy. “The sellers who benefit most treat the tour as the front door of their marketing, not an add-on. It’s the first full experience of the home most buyers will ever have.”

Smith echoes this, noting that his team has observed a clear shift in showing quality once a tour is live. “Buyers turn up having already walked the house once, so they’re asking about the roof and the HOA instead of hunting for the third bedroom.”

Who benefits most from virtual tours?

Not every listing gets the same lift from a virtual tour, but certain situations make them especially powerful:

• Relocating or military buyers who are purchasing sight-unseen from another state or country
• Busy professionals who can’t take time off to attend multiple showings
• Luxury or higher-priced listings where buyers want thorough confidence before visiting
• Unique or unconventional layouts that are hard to convey through photos alone
• Vacant homes where there’s nothing to hide and everything to show

Dennis Wyrick, owner of Real Estate Photography Now, frames the broader value well. “Virtual tours give buyers the freedom to explore a home on their own time, which is especially valuable for out-of-town buyers or anyone juggling a busy schedule. They build stronger interest before an in-person showing, helping sellers reach a wider pool of serious buyers and often leading to faster, more confident offers.”

Tips for making the most of your virtual tour

Producing a tour is only half the equation, how you deploy it matters just as much. Here’s how to maximize its impact:

• Lead with it. Feature the tour prominently at the top of your listing, not buried beneath 40 photos.
• Pair it with a floor plan. Homebuyers find floor plans helpful to view during their property search.
• Keep it current. If you’ve staged the home or made updates, make sure the tour reflects its best version.
• Share it across channels. Don’t limit it to your listing page; share the tour link in social media posts, email outreach, and any paid promotion.
• Use it to pre-qualify interest. Buyers who request a showing after taking a virtual tour are typically far more serious than cold inquiries.

Ready to put your home in front of more buyers?

In a market where out-of-town buyers are actively competing for homes, a compelling virtual home tour is one of the most effective tools a seller can have. It expands your reach, sharpens buyer interest, and makes every in-person showing more productive.

If you’re thinking about listing your home, find a Redfin agent in your area to learn how to market your property to the widest possible pool of buyers, including the ones who haven’t visited your city yet.

Selling a home has always been a numbers game; the more qualified buyers you reach, the faster and stronger your offers tend to be. Virtual tours change that equation in a meaningful way.  A buyer who contacts you after walking a virtual tour isn’t casually clicking around. They’ve already studied the layout, walked the rooms, and decided they want a closer look. That’s a different kind of buyer than one who just liked the photos.

Whether you’re listing a townhouse in Miami, FL or a home in Denver, CO, adding a virtual tour to your listing is one of the most effective ways to attract serious buyers, generate stronger showings, and get to the closing table faster. Here’s how it works and why it matters.

1. They bring in more qualified buyers from the start

The biggest thing a virtual tour does for sellers isn’t visibility, it’s filtration. When buyers can walk a home digitally before scheduling a showing, the ones who make it to your front door have already decided the space could work for them. That shift in showing quality is something real estate media professionals notice consistently.

Ramon Corporan of Aerial Shots Media in Central Florida puts it plainly from both sides of the transaction. “Because buyers can rule a home in or out from their couch, the showings that do get booked come from people who already know the layout fits their life. That means less schedule disruption from strangers walking through for no reason, and more weight behind every appointment that lands on the calendar.”

Andrew Watts, co-owner of Real Tampa Bay, echoes this. “Virtual 3D tours give qualified buyers realistic access to the home on their own time, whether they’re local, out of town, or just busy. Being able to virtually stand in each room and walk through every living space helps buyers understand the flow and feel of the property before they ever schedule a showing. This means in-person visits are more likely to be with serious buyers who want a closer look.”

Gleb Osipov, Owner and 360-VR Specialist at 3DTour.ae, adds that the reach extends beyond local buyers as well. “Virtual tours attract more qualified leads, including international and out-of-town buyers, and also help reduce unnecessary viewings while keeping prospective buyers engaged for longer.”

2. They help buyers make decisions faster

One of the less obvious advantages of a virtual tour is how much further along in the decision process it moves buyers before a showing ever happens. 

Daniel Molina, co-founder and COO of Immersive 360, describes this progression. “When buyers do come through the door, they’re usually more informed, more intentional, and further along in the decision-making process. For the seller, that can mean stronger engagement, better-qualified showings, and a smoother path from initial interest to an offer.”

Shari Carter, owner of Reel Media Utah, points to the compounding effect of pairing a tour with other marketing assets. “When combined with professional photography and floor plans, virtual tours create a more complete picture of the property and can help buyers determine earlier whether a home is the right fit. It brings more informed and interested buyers to the showing.”

That earlier decision-making matters because time on market is one of the biggest factors affecting sale price. The longer a home sits, the more likely sellers are to face price reductions or skeptical buyers wondering why it hasn’t sold. A tour that moves buyers to a confident showing faster helps protect against that erosion.

3. They work alongside your photos, not instead of them

A common misconception is that a virtual tour replaces great listing photography. It doesn’t, and understanding the distinction helps sellers get the most out of both.

Corporan with Aerial Shots Media draws the line clearly. “Photos are what stop the scroll and get a listing noticed. The 3D tour is what a serious buyer studies afterward, room by room, before deciding your home is worth a weekend visit. They do different jobs, and a listing is stronger when both are done well.”

4. They build trust with buyers before they arrive

In a market where AI-enhanced photos and selective angles are increasingly common, a well-produced virtual tour signals something different: transparency.

Jill Kyle, architectural and portrait photographer at Jill Kyle Photography, makes this point distinctly. “Virtual tours are one of the few marketing tools left that are 100% authentic; there’s little to no editing possible, so buyers see the space exactly as it is. In a world of AI-edited and strategically chosen photos, that honesty stands out and builds real trust with buyers before they ever walk through the door.” 

That trust has a practical payoff. A buyer who walks into a showing already confident in what they saw online is far more likely to move quickly than one who arrives uncertain about whether the listing matched reality.

>> Read: Virtual House Tour Tips for Winning Over Buyers Through the Screen

5. They signal serious, intentional marketing

For sellers, a virtual tour also sends a message about how your home is being represented. Watts points to this directly saying, “It’s a clear signal that the seller’s agent is intentional about marketing the home at a high level and reaching the widest pool of motivated buyers.”

That perception matters in competitive markets where buyers are evaluating multiple listings simultaneously. A listing with a well-produced tour stands out not just because of the tool itself, but because of what it communicates about the care and effort behind the presentation.

Ready to list?

A virtual tour isn’t just a nice feature to add to your listing, it’s a strategic marketing decision that can shorten your time on market, reduce low-intent showings, and put your home in front of more serious buyers from day one. If you’re thinking about selling, find a local Redfin agent to talk through how to market your home to the widest possible pool of motivated buyers.